Advertising
Policy

Creatives and landing pages must be clear, accurate, and appropriate for the audience they reach:

• Claims must be truthful and supportable, and offers must reflect what the user actually receives.
• Functionality such as automatic audio, full-screen expansions, or simulated system messages must not mislead the user.
• Landing pages must match the creative that led to them and must not disguise the advertiser.
• Creative must respect the format and placement limits configured in the campaign.

The following categories are not permitted on the platform:

• Content that is unlawful, infringing, or that facilitates the sale of counterfeit or illegal goods.
• Deceptive, fraudulent, or misleading offers, including fake prizes and impersonation of a brand.
• Malware, unwanted software, or content designed to harm or degrade a user's device.
• Harassment, hate speech, or content that discriminates against or demeans a group.
• Content that sexualizes minors or otherwise exploits vulnerable people.

Some categories may run only where they comply with the rules of the markets and placements they target, and where targeting keeps them away from audiences they are not suitable for:

• Alcohol.
• Tobacco, vaping, and related products.
• Gambling, gaming, and lotteries.
• Adult content and dating services.
• Weapons and ammunition.
• Pharmaceuticals, supplements, and health claims.
• Political and issue-advocacy advertising.
• Consumer credit and lending offers.

Advertising must be identifiable as advertising. Sponsored placements must carry any disclosure the applicable market requires, and native or in-feed formats must not blur the line between content and advertising. Advertisers are responsible for the accuracy of the audience and consent signals they attach to a campaign, and for honouring the choices people have made about their data as described in our Privacy Policy.

Campaigns are reviewed before they run, and reviewed again when their content, targeting, or destination changes. Review covers the creative, the landing page, and the audience settings. We aim to complete a first review promptly and will explain the grounds when a campaign is not accepted. A decision on one campaign does not bind a future decision on another.

Where a campaign does not meet these standards, we may take action proportionate to the issue:

• Request changes: Ask you to amend the creative, targeting, or landing page before the campaign runs.
• Pause a campaign: Stop delivery while an issue is resolved.
• Restrict accounts: Limit or remove access for repeated or serious breaches.

We apply these standards consistently and keep records of the reviews and decisions we make.

If you believe a campaign running on the platform breaches this Policy, email us at [email protected] with the details and, where possible, a screenshot or link. We will review the report and take action where warranted. We may contact you for more information and will keep you informed of the outcome where we can.

• Terms of Service — the agreement that governs your use of the platform.
• Privacy Policy — how we collect, use, and protect personal data.
• Refund Policy — subscription billing, cancellations, and refunds.